Business owners often go all out in their respective marketing campaigns and exhaust all possible avenues to spread awareness about their products and services. Before they know it, financial resources become stagnant and prospective consumers are turned off by the aggressive approach. To avoid this, marketing should be handled with a strategic state of mind. One should be aware of red signals that can lead to the downfall of a particular business. But what are the common pitfalls in offline marketing? What are the best ways to […]

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