The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies for each marketing component should be implemented. Product Strategies A product is developed to answer a particular need or want. But, to counter competition, new features or benefits should be added aside […]

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